Tell HN: Facebook Messenger is testing in-call video ads

A few minutes ago I was calling my family, and had a 15-second video ad after they picked up. According to them, they saw the ad too. Do you think this is a case of A/B Testing, or are the ads here to say? Picture for reference: https://imgur.com/a/ddddPAm Story Published at: November 16, 2022 at 08:17PM