Gold is unaffordable so South Asian brides turn to one gram substitutes

Families choose imitation jewellery and gold-plated ornaments as record prices push pure gold out of reach.
Story Published at: April 24, 2026 at 09:08AM
随着全球市场的波动，金价持续走高，纯金饰品的价格也随之攀升。这一现象不仅改变了投资者的预算分配，也直接影响到日常消费，尤其是在婚嫁、节日礼物和日常搭配等场景中。对于许多家庭来说，昔日追求纯金的消费观正在被更为多元且价格友好的选择所取代。